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《客户关系管理理论与软件》
THE THEORY AND SOFTWARE OF CRM
作者:陈明亮
出版社:浙江大学出版社
ISBN:9787308038515
装订方式:平装
版次:第1版
开本:16开
出版时间:2004-09-01
用纸:胶版纸
页数:288
语种:中文
丛书名:信息管理与信息系统专业核心课程精品教材系列
类目:计算机与互联网|信息系统
"synopsis" may belong to another edition of this title.
Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback. Pub Date: 2004 Pages: 288 Language: English Publisher: Zhejiang University Press customer relationship management theory and software involved in the CRM basic theory and implementation of the four-part CRM software. CRM technology and CRM. Customer relationship management CRM basic theoretical part of the system presents the customer life cycle theory. customer value recognition theory and customer loyalty nurture theory three theories. the part of the cohesion editor Chen Minglia. Seller Inventory # CB019660