Items related to 营销渠道管理（...
Synopsis
本书从管理决策的角度出发，构建了营销渠道管理学的“设计——管理”的理论结构体系，全书包括概述、渠道设计、渠道运作管理、渠道形式等四个部分共十章，内容涵盖渠道设计与组织、渠道成员的选择与激励、渠道控制、渠道冲突管理、渠道评估与调整、连锁经营和特许经营、网络营销渠道等。
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Marketing Channel Management 2nd Edition(Chinese Edition)
ISBN 10: 7307194600
ISBN 13: 9787307194601
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback.Pub Date:2022-08 Pages:320 Language:Chinese Publisher:Wuhan University Press Marketing Channel Management 2nd Edition constructs the theoretical structure system of design-management of marketing channel management from the perspective of management decision-making. The book includes four parts. namely overview. channel design. channel operation management. and channel form. with a total of ten chapters. The content covers channel design and organization. selection and incentives of. Seller Inventory # DQ046080