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Service Marketing Theory and Practice (Third Edition)/High Vocational College Marketing Specialty Series Teaching Materials(Chinese Edition) - Softcover
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Service Marketing Theory and Practice (Third Edition)/High Vocational College Marketing Specialty Series Teaching Materials(Chinese Edition)
Published by
Tsinghua University Press, 2009
ISBN 10: 7302543046
ISBN 13: 9787302543046
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2009-06-01 Pages: 225 Language: Chinese Publisher: Tsinghua University Press Service Marketing Theory and Practice (Third Edition)/High Vocational and Technical College Marketing Specialty Series Textbooks The content includes service marketing introduction . Service consumption behavior. service marketing concept. service marketing strategy. service market segmentation selection and positioning. service product strategy. service pricing strategy. service channel strategy. Seller Inventory # NS010903