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Marketing Theory and Practice of General Colleges Thirteen five planning materials(Chinese Edition) - Softcover
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Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 318 Publisher: Tsinghua University Press. the book is divided into sixteen chapters. including market and marketing. marketing environment analysis. market and consumer purchase behavior analysis. market and organization buyer behavior analysis. marketing research and forecasting. marketing strategy. competitor analysis. and competitive marketing strategies. target marketing strategy. product strategy. pricing strategy. distribution channel strategy. marketing strategy. marketing management. international marketing . marketing services. marketing concepts and other new content. Book novel style. a large number of fresh. classic case to the theory interspersed among reflect teaching and learning initiative. innovation. so that students master the basic theory of modern marketing. improve the operational capacity of marke...
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Marketing Theory and Practice of General Colleges Thirteen five planning materials(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 318 Publisher: Tsinghua University Press. the book is divided into sixteen chapters. including market and marketing. marketing environment analysis. market and consumer purchase behavior analysis. market and organization buyer behavior analysis. marketing research and forecasting. marketing strategy. competitor analysis. and competitive marketing strategies. target marketing strategy. product strategy. pricing strategy. distribution chan. Seller Inventory # DM009533