Market research and forecasting (2nd Edition) Economics and Management in the 21st Century Toys Textbooks(Chinese Edition) - Softcover

Softcover

ISBN 10: 7302413231 ISBN 13: 9787302413233

Synopsis

Paperback. Pub Date: 2015-12-01 Publisher: Tsinghua University Press. market research and forecasting (2nd Edition) Economics and Management in the 21st Century Toys textbook editor is prepared according to the Ministry of Education textbook reform in the spirit of the new requirements of a practical undergraduate teaching. This book covers the basic principles of market research. market research design. methods of market research. sampling techniques. collation and analysis of market research data. market research reports. market forecasts principle experience to judge prediction method. time series forecasting and regression prediction method. each chapter are equipped with a typical case and thinking exercises. Language fluency popular book. focusing inspire students to think. to improve students' practical ability. Through the study of this book. so that readers can gras...

Edition details

• Language: Chinese
• ISBN 10: 7302413231
• ISBN 13: 9787302413233
• Binding: Paperback