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Language:Chinese.Paperback. Pub Date: 2015-11-1 Publisher: Tsinghua University Press Sven De Hao Linsen series * of this Global Marketing Essentials (2nd Edition) is the essence of the field of global marketing rare ** * for. The book is divided into five parts fourteen chapters. including: determining the direction of international; identify target markets; market entry strategies; global marketing program design; implementation and coordination of the global marketing plan. This book content full and accurate. careful logic. have high academic standards and publishing value. Contents: The first part determine the development direction of international Chapter 1. the company's global marketing Chapter 2 international start Chapter 3 Chapter 4 Theory of International Companies International Competitiveness second part of chapter 5 to determine the target market of political ...
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Global Marketing Essentials (2nd Edition)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-11-1 Publisher: Tsinghua University Press Sven De Hao Linsen series * of this Global Marketing Essentials (2nd Edition) is the essence of the field of global marketing rare ** * for. The book is divided into five parts fourteen chapters. including: determining the direction of international; identify target markets; market entry strategies; global marketing program design; implementation and coordination of the global marketing plan. This book conten. Seller Inventory # CY009572
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