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Advertising Introduction (2nd edition) Beijing Higher quality materials Higher Vocational Education advertising and art and design professional textbook series(Chinese Edition) - Softcover
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Paperback. Pub Date :2014-03-01 Pages: 412 Language: Chinese Publisher: Tsinghua University Press. Introduction to Advertising (2nd edition) Beijing Higher quality materials Higher Vocational Education advertising and art and design professional textbook series The combination of the new situation characterized by the development of the advertising industry. the actual demand for advertising professionals in the basic quality of advertising. according to the basic process of advertising combat operations. systematic introduction to advertising and advertising. the origin and development of advertising. advertising environment analysis. advertising planning. creative and performance. advertising media. advertising effectiveness measurement. advertising. audience analysis. basic theoretical knowledge of advertising organizations. advertising management. advertising management....
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Advertising Introduction (2nd edition) Beijing Higher quality materials Higher Vocational Education advertising and art and design professional textbook series(Chinese Edition)
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paperback. Condition: New. Paperback. Pub Date :2014-03-01 Pages: 412 Language: Chinese Publisher: Tsinghua University Press. Introduction to Advertising (2nd edition) Beijing Higher quality materials Higher Vocational Education advertising and art and design professional textbook series The combination of the new situation characterized by the development of the advertising industry. the actual demand for advertising professionals in the basic quality of advertising. according to the basic process of advertising comba. Seller Inventory # BX010219