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Synopsis
消费者行为研究在市场营销理论体系中占据越来越重要的核心地位。《普通高等教育经管类专业“十二五”规划教材：消费者行为学》广泛借鉴国内外有关消费者行为研究的最新成果，结合大量企业实例，深入浅出地阐述了有关消费者行为规律及理论，对消费者决策、影响消费者行为的个体因素、影响消费者行为的外部因素等三大领域进行了深入的分析。
《普通高等教育经管类专业“十二五”规划教材：消费者行为学》可作为高等院校市场营销、经济管理类学生的教材，也可作为市场营销等相关专业研究生、商贸工作从业人员、其他经营者的参考用书。
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General higher education management specialty second five planning materials : Consumer Behavior(Chinese Edition)
ISBN 10: 7302321248
ISBN 13: 9787302321248
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2013-06-01 Pages: 310 Language: Chinese Publisher: Tsinghua University Press consumer behavior research in marketing theory system to occupy an increasingly important position in the core . General higher education management specialty second five planning materials : Consumer Behavior draws extensively on consumer behavior at home and abroad the latest research results . combined with the large number of corporate examples of simple exposition of the relevant law and the.Four Satisfaction guaranteed,or money back. Seller Inventory # BR036965