Universities Marketing professional practice and application planning materials: marketing(Chinese Edition) - Softcover

 
9787302294399: Universities Marketing professional practice and application planning materials: marketing(Chinese Edition)

Synopsis

Paperback. Pub Date: 2012 08 Pages: 363 Language: Chinese Publisher: Tsinghua University Press universities Marketing professional practice and the applied planning materials: marketing system introduces the basics of marketing. market marketing environment. consumer behavior analysis. competitor analysis. market research and forecasting. selection of target markets and market positioning. marketing mix strategies. and marketing the new concept of the general marketing laws and principles. and selection of plant close to the actual current marketing case. The universities Marketing professional practice and applied planning materials: marketing is reflected in the structure of the logical and systematic learning marketing management. both for students in of applied undergraduate marketing and related professional. also applies to practitioners in the field of marketing. The ...

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