B E Marketing Course: Marketing Research(Chinese Edition) - Softcover

OU YANG ZHUO FEI

 
9787302128762: B E Marketing Course: Marketing Research(Chinese Edition)

Synopsis

Language:Chinese.Soft cover.publisher:Tsinghua University Press Pub. Date :2006-05-01.description:Paperback. Pages Number: 299 Publisher : Tsinghua University Press Pub. Date :2006-05-01. This book includes an overview of marketing research. marketing research design. survey sample design. questionnaire design. measurement scale in marketing rese

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