Synopsis
本书是一本精简扼要、扩展性和实用性都很强且兼具国际视野的创业指导书。在书中,作者通过展示最新的创业学理论和实践案例,构建了概念性的创业模型理论,以创业核心要素为轴,以完成商业计划书为创业的阶段性成果,系统介绍了从开始创业到完成商业计划书这一过程中所需要掌握的相关知识与技能,培养读者相关的创业思维及能力。本书简明精练、架构清晰、内涵丰富,每一章都可延伸为一本关于创业的专业性书籍。 通过阅读本书,教师、学生以及有志于创业的读者能够全景式探知创业的思维模式、实务要点及行动路径。本书可作为创业者的实务指导,也可作为商学院创业学相关课程教材。
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Search results for Entrepreneurship The Key Lessons (Chinese Edition)
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The Essentials of Entrepreneurship: From Canvas to Implementation(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Language:Chinese.HardCover.Pub Date:2023-07 Pages:200 Publisher:Peking University Press This book is the essence of the two authors' teaching. research and guidance of entrepreneurial practice in the field of entrepreneurship for many years. It is a concise. extensible and practical entrepreneurial guide with an international perspective. In the book. the author constructs a conceptual entrepreneurial model theory by presenting new entrepreneurial theories and practical cases. With the core e. Seller Inventory # DQ049586