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Language:Chinese.paperback.Pub Date:2021-06.publisher:Peking University Press.description:Paperback.Pub Date:2021-06 Pages:248 Publisher:Peking University Press This book mainly introduces the basic concepts and methods of marketing. while absorbing new research results and introducing new marketing models in the Internet era. The book is
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Principles of Marketing (3rd Edition)(Chinese Edition)
ISBN 10: 7301310897
ISBN 13: 9787301310892
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2021-06 Pages:248 Publisher:Peking University Press This book mainly introduces the basic concepts and methods of marketing. while absorbing new research results and introducing new marketing models in the Internet era. The book is divided into sixteen chapters: Chapter 1 Basic Concepts of Marketing; Chapter 2 Marketing Planning; Chapter 3 Macro Marketing Environment; Chapter 4 Marketing Information System and Marketing Research; Chapter 5 Consumer Goods Ma. Seller Inventory # DQ046531