Synopsis
管理学课程常被分为两大类：一类被称为Hard课程，内容客观，数据分析多，如会计学、财务管理等。hard课程采取案例教学时普遍认为很难将理论学习融入到实践决策中。另一类课程被称为Soft课程，主观看法多，理论观点多，如战略管理、人力资源管理等。Soft课程采取案例教学时普遍认为决策设计容易，但往往讨论发散，很难有深度。该书分别选取一个hard课程，财务管理的教学案例，一个soft课程，人力资源管理的案例，采用一种非常活泼的写作手法───从案例中决策人物的角度描述经典案例教学全程，让读者非常轻松地一口气读完并收获对经典案例教学管窥全豹的效果。本书用短篇小说形式的语言，使读者能够在短时间内了解以哈佛商学院、毅伟商学院为代表的经典案例教学的模式。序言第一堂课：剩女卖父业一、两年两次的父女"谈判"二、毅伟商学院之约三、课前准备10小时四、毅伟商学院SPENCER校区五、Jim的开场白六、不谈财务的财务管理课七、红星的出售价格八、李楠怎么办？后记第二堂课：选拔总经理一、"集体上访"事件二、法大商学院之邀三、楚婕的人事任命风波四、如果你是程开远五、选拔决策重演六、选人重要还是用人重要？七、机会与成长
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Into Classic Case Teaching: two Case Management Division(Chinese Edition)
ISBN 10: 7301265212
ISBN 13: 9787301265215
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-01-01 Pages: 128 Publisher: University Press management courses are often divided into two categories: one is called Hard course. objective and more data analysis. such as accounting. financial management. When hard case teaching courses taken generally considered difficult to learn the theory into practice decisions. Another program is called Soft course. subjective view more. more theoretical point of view. such as strategic management. human resou. Seller Inventory # CX000534