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Market research and forecasting of Economics and Management (2nd Edition) 21st Century Marketing planning materials Series(Chinese Edition) - Softcover

 
9787301237663: Market research and forecasting of Economics and Management (2nd Edition) 21st Century Marketing planning materials Series(Chinese Edition)

Synopsis

Paperback. Pub Date :2014-02-01 Pages: 320 Publisher: University Press market research and forecasting work processes and methods for enterprise marketing decisions and marketing management to provide information. Use the scientific method. it can help companies determine a more rational and select marketing objectives. identify the source of problems and issues that exist in corporate marketing produce. formulate. evaluate and select solutions to solve marketing problems for decision-making. As a course. it is to apply the research-oriented methodology for enterprises to provide market research and forecasting. The market research and forecasting (2nd Edition) 21st Century Economic and Management planning materials Marketing Series that is such a research methodology to provide application materials. including market research and forecasting connotation and basic theory. ma...

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