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Consumer Behavior Purchase. Ownership. and Existence(Chinese Edition)
ISBN 10: 7300342965
ISBN 13: 9787300342962
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 430 Publisher: Renmin University of China Press Understanding consumer behavior is the foundation of all business operations. This book is a knowledge navigation map of consumer behavior. providing a scientific method for understanding consumers. The 14th edition focuses on the characteristics of consumer behavior in the digital age. selecting rich examples of digital marketing communication. The new chapter Social and Cultural Identity foc. Seller Inventory # DU042908