Language:Chinese.paperback.Pub Date:2021-11-01.publisher:China Renmin University Press.description:Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co. Seller Inventory # NX015247
Quantity: 1 available
Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co. Seller Inventory # AMZ058550_NX015247_058550
Quantity: 3 available