Synopsis
本书基本上是沿循消费者购买决策的过程及其内外影响因素这一主线而展开，主要包括：消费者行为的概念与特点，研究消费者行为的意义，消费者购买决策的类型及过程，消费者的知觉、学习与态度，消费者的需要与动机，消费者的个性、自我概念与生活方式，消费者群体的心理与行为，社会、文化与经济因素对消费者行为的影响，营销组合策略对消费者行为的影响，消费者购后的使用与评价。
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Search results for 消费者行为分析...
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Consumer behavior analysis and practice (12th five-year vocational education planning textbook state By the examination and approval of the national vocational education textbooks authorized committee)(Chinese Edition)
ISBN 10: 7300224253
ISBN 13: 9787300224251
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 188 Publisher: renmin university of China publishing house Book is basically followed the consumer purchase decision process and its internal and external factors affecting the main line. which mainly includes: the concept and characteristics of consumer behavior. the significance of the study of consumer behavior. type and process of consumer purchase decision. consumer perception. learning and attitude. Seller Inventory # DO052945