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Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition) - Softcover
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Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the definition of marketing channels structure evolution of the Internet age Section 1 Section 2 of the marketing channels of distribution channel distribution channel functions Section 3 Section 4 Section 5 channels Channel case improvement and innovation why Onion sell? Chapter 2 retail - channel terminal Section 1 Section 2 What is the main retail retailing retail network Section 3 Section...
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Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the d. Seller Inventory # CY009620
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