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Consumer Behavior - intrinsic motivation purchase decision (with Masters of Management)(Chinese Edition) - Softcover
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Language:Chinese.Pub Date: 2015-01-01 Pages: 208 Publisher: China Renmin University Press of consumer behavior. it seems boring. but fascinating field; classics in the field of consumer behavior. the international forefront of thought and the perfect combination of local Chinese practice; explore the personality characteristics of consumers. to grasp the intrinsic motivation to buy. About the Author Michael Solomon (MichaelR.Solomon). professor of marketing at Saint Joseph's Haub School of Business University. director of the Consumer Research Center. University of Manchester. Manchester Business School professor of consumer behavior. A large number of papers published in academic journals and has been invited in the UK. Scandinavia. Australia and Latin America and other regions of speech. The research by the US advertising Association. American Marketing Association. the US...
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Consumer Behavior - intrinsic motivation purchase decision (with Masters of Management)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Pub Date: 2015-01-01 Pages: 208 Publisher: China Renmin University Press of consumer behavior. it seems boring. but fascinating field; classics in the field of consumer behavior. the international forefront of thought and the perfect combination of local Chinese practice; explore the personality characteristics of consumers. to grasp the intrinsic motivation to buy. About the Author Michael Solomon (MichaelR.Solomon). professor of marketing at Saint Joseph's Haub School of Bu. Seller Inventory # CR062783