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Synopsis
Language:Chinese.Pub Date: 2015-01-01 Pages: 352 Publisher: China Renmin University Press MBA Collection: International Business Management (Third Edition) to international business as a starting point to study the role of international companies. emphasizing Chinese Foreign Direct Investment . According to international companies to enter the global market. the management process to build theoretical system. Emphasizing multinational global strategic concept. ideas and methods. the multinational management in the context of the global strategy research. Popular in recent years on the international theoretical perspective or experience to evaluate. such as internationalization. born international business. competitive. cross-border mergers and acquisitions. value chain. industrial clusters. political risk. cross-cultural management. The selected cases are mostly familiar to ...
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Collection MBA: International Business Management (Third Edition)(Chinese Edition)
Published by
China Renmin University Press, 2015
ISBN 10: 7300203353
ISBN 13: 9787300203355
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date: 2015-01-01 Pages: 352 Publisher: China Renmin University Press MBA Collection: International Business Management (Third Edition) to international business as a starting point to study the role of international companies. emphasizing Chinese Foreign Direct Investment . According to international companies to enter the global market. the management process to build theoretical system. Emphasizing multinational global strategic concept. ideas and methods. the multinati. Seller Inventory # CR062560