Classic textbook MBA Marketing Series: Excel-based marketing research ( English ) ( 3rd Edition ) ( New Edition )(Chinese Edition) - Softcover

Softcover

ISBN 10: 7300177298 ISBN 13: 9787300177298

Synopsis

Paperback. Pub Date :2013-07-01 Pages: 365 Language: Chinese Publisher: China Renmin University Press classic textbook MBA Marketing Series: Excel-based marketing research ( English ) ( 3rd Edition ) ( New Edition ) are short . but covers all the content. such as management of problem identification . research content determined measurement tool selection. visit questionnaire design and data analysis and report writing . etc.. elaborated precise place . Classic textbook MBA Marketing Series: Excel-based marketing research ( English ) ( 3rd Edition ) ( New Edition ) describes only the basic concepts . mostly for practical operation . such as defining research questions . questionnaire design. error control access and so on. Classic textbook MBA Marketing Series: Excel-based marketing research ( English ) ( 3rd Edition ) ( New Edition ) taking into account the use of spss soft...

Edition details

• Language: Chinese
• ISBN 10: 7300177298
• ISBN 13: 9787300177298
• Binding: Paperback