Pub Date :2013-07-01 Language: Chinese Publisher: China Renmin University Press . Public Relations Principles and Practice ( 3rd edition ) higher education Eleventh Five-Year national planning textbook absorb foreign advanced public relations research results and domestic public relations workplace Practices operational experience . Rigorous. systematic exposition of the theory of public relations knowledge and practical operation content. and focuses on three elements of public relations - social organization . communication. public relations and public four-step Work Act - investigation . planning . implementation. assessment . the classic case . authoritative view . systems theory . classroom training and other organic combination to achieve the theoretical system lines clear . realistic and practical place to write the contents of the purpose . Public Relations Principle...
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