Items related to Public Relations Principles and Practice ( 3rd edition...

Public Relations Principles and Practice ( 3rd edition ) higher education Eleventh Five-Year national planning materials(Chinese Edition) - Softcover

Book 13 of 17: 21??????????·??????
 
9787300175904: Public Relations Principles and Practice ( 3rd edition ) higher education Eleventh Five-Year national planning materials(Chinese Edition)

Synopsis

Pub Date :2013-07-01 Language: Chinese Publisher: China Renmin University Press . Public Relations Principles and Practice ( 3rd edition ) higher education Eleventh Five-Year national planning textbook absorb foreign advanced public relations research results and domestic public relations workplace Practices operational experience . Rigorous. systematic exposition of the theory of public relations knowledge and practical operation content. and focuses on three elements of public relations - social organization . communication. public relations and public four-step Work Act - investigation . planning . implementation. assessment . the classic case . authoritative view . systems theory . classroom training and other organic combination to achieve the theoretical system lines clear . realistic and practical place to write the contents of the purpose . Public Relations Principle...

"synopsis" may belong to another edition of this title.