Classic Renditions MBA : Business Essentials ( 8th Edition )(Chinese Edition) - Softcover

 
9787300175812: Classic Renditions MBA : Business Essentials ( 8th Edition )(Chinese Edition)

Synopsis

Pub Date :2013-06-01 Language: Chinese Publisher: China Renmin University Press Classic Renditions MBA : Business Essentials ( 8th Edition ) In layman 's way to explain the company's various business activities . management principles and management skills . highlighting the latest trends in business management with a new corporate management practices . including globalization. cultural diversity . technology. network management . entrepreneurship and intrapreneurship and so on. Contents: Chapter articles Chapter 1 Contemporary Business World Business Environment 1.1 United States the concept of enterprise and profit concept 1.2 enterprise economic system of the external environment 1.3 Economics 1.5 1.4 market institutions and economic indicators in Chapter 2 Business Ethics and Social Responsibility 2.1 in the workplace ethical Issues in social Responsibility 2.3 2.2 real...

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