Microeconomics for MBAs China Edition: The Economic Way of Thinking for Managers (Chinese Edition) - Softcover

McKenzie, Richard B.; Lee, Dwight R.

Softcover

ISBN 10: 730017003X ISBN 13: 9787300170039

Publisher: Cambridge University Press, 2013

Synopsis

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?"

About this title

Book Description

Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.

About the Author

Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine.

Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2013
• Language: Chinese
• ISBN 10: 730017003X
• ISBN 13: 9787300170039
• Binding: Paperback
• Edition number: 2