Business Administration economic core of good teaching lesson series Strategic Management: Concepts and Cases (English Section 10 Edition)(Chinese Edition) - Softcover

Softcover

ISBN 10: 7300169635 ISBN 13: 9787300169637

Synopsis

Paperback. Pub Date: 2013 02 Pages: 532 Language: English Publisher: Renmin University of China Press Business Administration economic textbook core courses Strategic Management: Concepts and Cases (English Version 10) Strategic Management one of the most classic writings. 10 increase of the latest research. and profoundly reveals how the effective use of strategic management in a complex global business environment. The book is carefully integrated famous of the two theoretical ideas - industrial organization economics and enterprise resource-based view of the field of strategic management at the same time has a strong application-oriented color to explain the strategic management process and its application in various types of organizations; shows on strategic management ideas. techniques and tools. examples and applications; with six new cases. in most cases with a comple...

Edition details

• Language: English
• ISBN 10: 7300169635
• ISBN 13: 9787300169637
• Binding: Paperback