Innovation Management Integration of Technical Change, Market Change and Organizational Change (4th Edition ) (Chinese Edition) - Softcover
Synopsis
This book provides the readers with an integrated approach to innovation management and acquaints them with the latest knowledge and skills of innovation management, and helps them understand management innovations in enterprise strategy and operation. To be more specific, this book focuses on management that integrates technical, market and organizational changes, with a view to improving enterprise competitiveness and organizational efficiency.
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Innovation Management - the integration of technological change. market change and organizational change (4) (Management Science and Engineering Classic Renditions)(Chinese Edition)
Published by
Renmin University of China Press, 2012
ISBN 10: 7300156576
ISBN 13: 9787300156576
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Language: Chinese Publisher: China Renmin University Press. The purpose of this book is to provide readers with an innovative management. innovation management knowledge and skills to teach readers to help them understand the business strategy and operational level management innovation. Specifically. the book's theme is: the integration of technology. market and organizational change management to improve the efficiency of the competitiveness of enterprises and organizations. Seller Inventory # NC0377