Synopsis
《高等院校经济与管理核心课经典系列教材·市场营销专业：消费者行为学（修订第4版）》合理安排心理学主题和社会学主题，更宽泛的消费者行为概念。突破了单纯采购研究的范围，扩展到一系列获得、使用和处理的决策，阅读《高等院校经济与管理核心课经典系列教材·市场营销专业：消费者行为学（修订第4版）》，掌握消费者行为学科的前沿、当代主题和实际应用。
讲述在消费者行为学的研究中有两个主要的方法，消费和处理决策，后者主要来自社会学和人类学的研究方法，从微观到宏观，也符合教材评审小组的意见，介绍了消费者行为研究的领域以及它对于营销人员，消费者保护组织的重要性。
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Public Administration and Public Administration Classic Renditions of the classic textbook series: Public Sector Management (8th edition)(Chinese Edition)
ISBN 10: 7300145582
ISBN 13: 9787300145587
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paperback. Condition: New. Paperback Pages Number: 522 Language: Chinese. English. Public Administration and Public Administration Classic Renditions of the classic textbook series: Public Sector Management (8th edition) is a selling public management materials. known as the public sector the flagship of the management textbooks. Share three languages ??between the English original of this book was first published 30 years from 1977 to 2011. the book published in 33 editions. the world's more than 700 library collectio. Seller Inventory # NA0887