Cosmetics Marketing Principles and Practices (He Ping months)(Chinese Edition) - Softcover

 
9787122230331: Cosmetics Marketing Principles and Practices (He Ping months)(Chinese Edition)

Synopsis

Paperback. Pub Date: 2015-5-1 Pages: 263 Publisher: Chemical Industry Press book analyzes the cosmetics market. cosmetics marketing environment. psychological and behavioral characteristics of cosmetic consumer point of view. to guide conduct cosmetic cosmetics companies how to develop marketing strategies Status: market segmentation. target market and market positioning; the same time. guide the cosmetics business managers how to develop their own product strategy. pricing strategy. channel strategy and marketing strategy. how to make a cosmetic cosmetics business more marketable book We have done a detailed description. Book at the same time to develop the College Students professionalism for the purpose to improve the professional capabilities of vocational students as the goal. step by step presents an overview of marketing and the marketing of cosmetics; cosmetics marke...

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