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Language:Chinese.Pub Date: 2014-8-1 Pages: 281 Publisher: Chemical Industry Press textbook to new ventures actual main line of business planning tasks and achieve marketing theory. reconstruction of knowledge. Respecting the marketing and other original logic. integrity. development. based on the planning task by effectively set and achieve concepts. knowledge. theory. learning and application of marketing strategies. specifically situational settings task decomposition . case inspired . copy reference . knowledge practice and skills training . etc. Contents: Project an enterprise system planning a marketing concept learning objectives [set] a [situation] a [task] a [task decomposition] a [Case] ??a [theoretical guidance inspired core concepts 3] Section 3 of Article Marketing Evolution of marketing concepts section II 10 III 15 IV marketing mix customer value and customer s...
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Marketing programs based tutorial (Wang Lei)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Pub Date: 2014-8-1 Pages: 281 Publisher: Chemical Industry Press textbook to new ventures actual main line of business planning tasks and achieve marketing theory. reconstruction of knowledge. Respecting the marketing and other original logic. integrity. development. based on the planning task by effectively set and achieve concepts. knowledge. theory. learning and application of marketing strategies. specifically situational settings task decomposition . case inspired . copy. Seller Inventory # BZ011899