Items related to Consumer Behavior (2nd Edition)(Chinese Edition)

Consumer Behavior (2nd Edition)(Chinese Edition) - Softcover

 
9787121290213: Consumer Behavior (2nd Edition)(Chinese Edition)

Synopsis

Paperback. Pub Date: 2016-01-01 Pages: 356 Language: Chinese Publisher: Electronic Industry Press book Online Education Courses consumer behavior of the construction achievements of Shandong University. At present. with the Internet + and the arrival of the mobile Internet era. the rapid development of information technology network. a variety of business models. business forms emerging. China's market environment and the consumer environment has undergone unprecedented changes. These new features and changes in consumer behavior that appears. enterprise managers and researchers have proposed new topics. Thus. in the 2011 edition of consumer behavior on the basis of a revised edition. The book is divided into four (Chapter 12). The first one (Chapter 1). mainly on consumer behavior object of study and research. evolution and development of consumer behavior. research methods...

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