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Customer Relationship Management Theory and Practice (3rd Edition)(Chinese Edition) - Softcover

YANG LU MING DENG BIAN

 
9787121265396: Customer Relationship Management Theory and Practice (3rd Edition)(Chinese Edition)

Synopsis

Pub 2015-7-1 333 Electronic Industry Press book connotation of customer relationship management and related theories of the sort. are analyzed from the perspective of customer satisfaction and customer loyalty. and from customer relationship management and customer experience management point of view are discussed. the relationship leads to customer relationship management and enterprise reform. the book emphasizes the importance of customer relationship management strategy and business development for the role. the importance of customer relationship management applications to achieve business marketing strategy the method. analysis and application of customer relationship management data to support enterprise data analysis and customer data acquisition. and further illustrates the construction of customer relationship man...

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