Regular higher education 12th Five-Year Plan textbooks automobile class high-end skills talent practical textbook: the automotive market marketing and practice(Chinese Edition) - Softcover

Softcover

ISBN 10: 7121175525 ISBN 13: 9787121175527

Synopsis

Paperback. Pub Date: 2012 Pages: 256 Language: Chinese in Publisher: Publishing House of Electronics Industry regular higher education 12th Five-Year Plan textbook automobile class high-end skilled personnel practical teaching materials: automotive market. marketing and practice for our the development of the automobile industry and the needs of higher vocational education. combined with China today automotive marketing practices and characteristics. highlighting embodies practicality of marketing. operability keynote. automotive marketing theory and marketing practice activities were fully integrated and systematically discussed. The book is divided into seven chapters. the main contents include: the concept of marketing and automotive marketing automotive marketing environment analysis. the automotive consumer buying behavior analysis. automobile marketing strategy. car ma...

Edition details

• Language: Chinese
• ISBN 10: 7121175525
• ISBN 13: 9787121175527
• Binding: Paperback