Cross over "medium wait income trap":Prospect Chinese economy to increase of keep on sex (Chinese edidion) Pinyin: kua yue ¡° zhong deng shou ru xian jing ¡± : zhan wang zhong guo jing ji zeng zhang de chi xu xing - Softcover
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《新信息时代商业经济与管理译丛：社会化媒体实战·善用社交网络让企业经营更成功》基于对众多领先企业的高管人员和业界资深人士的深度访谈，运用大量实际案例和具有真知灼见的专家观点，全面深刻地阐述了企业制定和实施社会化媒体战略的必要性、紧迫性、指导原则、战略架构和具体策略以及战术要点，对企业成功应用社会化媒体工具来转变商业模式、优化商务运作、改善商业沟通、提升盈利能力，具有强烈的针对性和实践指导价值。《新信息时代商业经济与管理译丛：社会化媒体实战·善用社交网络让企业经营更成功》涵盖了与社会化媒体商业应用相关的几乎所有重要议题，包括社会化媒体最基本的价值定位、效果测量、投资回报、如何说服管理层、关键技能、人事问题、培训、技术架构、风险管理等，是企业开发和成功实施社会化媒体战略非常有针对性的实践指南。《新信息时代商业经济与管理译丛：社会化媒体实战·善用社交网络让企业经营更成功》适合各类企事业单位和社会组织的管理人员，公关宣传、客户服务及市场部门相关从业人员；新媒体研究及咨询策划人员；高等院校管理和营销等专业的师生阅读参考。《社会化媒体实战：善用社交网络让企业经营更成功》对实际操作和执行的指导性非常强，为现代企业制定和执行社会化媒体策略提供了一个可操作的框架。《社会化媒体实战：善用社交网络让企业经营更成功》基于数十个大公司的高层管理人员和思想领袖的深入访谈，包括IBM，Saleforce.com，埃森哲，Intuit公司，Socialtext，NewellRubbermaid，H＆R布洛克，MayoClinic和SAS公司等，包含大量具有很强说服力的实际案例，并得到了NewellRubbermaid公司、爱迪生研究副总裁以及贾斯廷、马莎.罗杰斯博士等社会媒体学家的强烈推荐。《社会化媒体实战：善用社交网络让企业经营更成功》作者戴维.托马斯是一个新媒体营销机构——新营销实验室的执行董事。加入之前，他是SAS公司的社会媒体经理，带领公司的全球社会媒体战略，在市场营销和沟通方面有超过二十年的经验。迈克.巴洛是一个屡获殊荣的记者和作家。他是cumuluspartners.com公司的合伙人，该公司是通信行业营销原创内容的开发和基于内容的营销战略咨询公司。海报：引言0.1原始村庄还是现代都市？0.2不只是颠覆0.3弗雷德·泰勒靠边站0.4社会化媒体或者别的什么？0.5为什么是现在？0.6剥开社交网络怪兽之谜0.7启动社会化媒体战略前需要准备回答的问题0.8社会化媒体成功应用的关键领域第1部分社会化媒体之宏图大计第1章速度、范围、复杂性、能量和潜力1.1莱特兄弟也曾遭嘲笑1.2充满新挑战和机遇的世界1.3牢牢把握病毒式生长特征1.4为什么要尽快？1.5对你来说太新颖？1.6超酷情景1.7加快行动，迎接新千年一代1.8你需要的是另一种融合第2章新的生产模式2.1社会化媒体、团队工作和协同2.2社会化媒体效果的具体化2.3加速产品开发2.4驱动组织知识的聚集与传播2.5群体智慧2.6大家现在都是黑客第3章社交型企业3.1忘记墨菲定律3.2比金钱更重要？3.3社交化的劳动者3.4协作是新的效率3.5社交化的人力资源3.6第一印象很重要3.7列车即将出
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Business Economics and Management Renditions of the new information age: Social Media combat make good use of social networking for business success(Chinese Edition)
ISBN 10: 7115294879
ISBN 13: 9787115294876
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2013 01 of Pages: 184 Publisher: People's Posts and Telecommunications Press Business Economics and Management Renditions of the new information age: Social Media combat utilize social networking for business more successful. based on a number of leading enterprises depth interviews with executives and industry veterans. the use of a large number of practical case studies and expert opinion insights. comprehensively and profoundly expounded the need for enterprises to develop and implement a social media strategy. urgency. guiding principles. strategic framework and specific strategies as well as the tactical elements of the enterprise successful application of the tools of social media transformation of business models. to optimize business operations. improve business communication. enhance profitability. has strong relevance and practical guidance value. Business Economics and Management Renditions of the new information age: social media real utilize social networking for business more successful covers the business applications of social media. almost all of the important issues. including the fundamental value of social media positioning effect measurement. return on investment. how to convince management. key skills. personnel. training. technical architecture. risk management. corporate development and successful implementation of social media strategy is very focused practice guidelines. Business Economics and Management Renditions of the new information age: social media real utilize social networking for business more successful suitable for the management of all types of enterprises and social organizations. public relations. customer service and marketing departments related practitioners ; new media research and consulting planners; teachers and students of institutions of higher learning management and marketing professional read reference. Contents: Introduction 0.1 original village or a modern city? 0.2 is not just subversion 0.3 Fred Taylor sidelined 0.4 social media or something? 0.5 Why now? Social Media Part 1 of the mystery ripping the social networking monster 0.6 0.7 start a social media strategy successfully applied in key areas need to be prepared to answer the problem 0.8 social media ambitious Chapter 1 speed. scope. complexity. and energy and the potential 1.1 Wright brothers who have been ridiculed 1.4 Why 1.2 1.3 firmly grasp the viral growth characteristics of a world full of new challenges and opportunities as soon as possible? 1.5 you too novel? 1.6 cool scene 1.7 accelerated action. you need to greet the new millennium generation 1.8 is another fusion Chapter 2. a new mode of production 2.1 social media. team work and synergy 2.2 social media effect 2.3 accelerate product development 2.4 2.5 swarm intelligence gathering and dissemination of the knowledge driven organization 2.6 are now social enterprises hacker 3 3.1 forget Murphy's Law 3.2 is more important than money? 3.3 social workers 3.4 Collaboration 3.6 first impression is very important human resources efficiency 3.5 social 3.7 train is leaving the station 3.8 the new socializing dimension of 3.9 the social type CRM3.10 social leadership 3.11 persist 3.12 legal details 3.13 high-speed need seat belts 3.14 to spend time to write it down - Part 2 of building a successful social media strategy framework Chapter 4 to ensure understanding unanimously invited practitioners to 4.1. rather than just The rulemaking 4.2 lists 4.3 existing target Important What is it? 4.4 4.5 understand your enterprise characteristics 4.6 to figure out what can you develop social media guidelines in Chapter 5 5.1 5.2 SAS strive to clear. concise social media guidance principles 5.3 explicitly can do to understand your industry characteristics and not do in 5.4. including. for example 5.5 to take advantage of all possible channels to commun. Seller Inventory # NG008692