Items related to 决策背后：什么...
Synopsis
决策科学的又一重大理论突破！ 自为理论--在理性人假设和行为主义之间开辟的一条极富启示性的道路。 理性人假设认为：我们是理性的个体,做决定的目的是优化我们的偏好。 行为主义者认为：我们依赖于思维捷径,并遵从预先存在的偏见。 然而这两种理论依然不能完全解释我们一些看似"毫无理由"的行为。 哥伦比亚大学教授理查德·罗伯（Richard Robb）开创性地提出了决策理论的第三种理论方法--自为理论。该理论解释了许多看似毫无理由的选择,是如何属于作者所定义的"自为"领域的,对我们更好理解人类从表达工作欲望到管理日常互动的方方面面,提供了一把新钥匙。
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Behind the scenes: What influences our choices(Chinese Edition)
ISBN 10: 7111743644
ISBN 13: 9787111743644
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paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2024-02 Pages:205 Publisher:Machinery Industry Press Another major theoretical breakthrough in decision science! Theory of Self-Determination - a very enlightening path between the rational person hypothesis and behaviorism. The rational person hypothesis believes that we are rational individuals and the purpose of making decisions is to optimize our preferences. Behaviorists believe that we rely on mental shortcuts and follow pre-existing biases. However. . Seller Inventory # DQ040106