本书从商业模式、支付系统、物流体系、营销策略、监管机制、安全防范等各个方面全面阐述了跨境电子商务,并介绍了国内主流跨境电子商务平台的运营和操作过程,目的就是帮助学生了解跨境电子商务的原理、方法和步骤,提高学生的动手能力,从而培养一批既精通国际贸易业务,又掌握电子商务知识的复合型人才。
本书可作为经管类专业的本专科教材,亦可供其他专业师生和社会读者使用。
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-05-01 Pages: $number Publisher: Machinery Industry Publishing House This book from the business model. payment systems. logistics systems. marketing strategies. regulatory mechanisms. security precautions. and other aspects of the overall elaboration of Cross-border E-commerce. The paper also introduces the operation and operation process of the domestic mainstream cross-border electronic commerce platform. which is to help students understand the Cr. Seller Inventory # DP020244