Items related to Marketing Planning (3rd Edition)(Chinese Edition)

Marketing Planning (3rd Edition)(Chinese Edition) - Softcover

 
9787111497486: Marketing Planning (3rd Edition)(Chinese Edition)

Synopsis

Pub Date: 2015-01-01 Pages: 276 Language: Chinese Publisher: Electronic Industry Press. third edition retains the characteristics of the first two editions of the relevant case has been updated. and increased e-commerce. social commerce. C2B. O2O other content. and strive to develop the times. This book does not stick to the theory of empty talk. but to integrate theory into practice as much as possible. so that the practice leads to describe the theory. so that theory to guide the actual operation. from the perspective seeks to combat an immersive reader feeling. Broad vision. a unique vision. critical thinking. flexible ideas. superb planning skills. comprehensive background knowledge. coupled with a wealth of layout. the book constitutes a revised comprehensive plan features. About the Author Zhanghao Min. professor of management. a well-known business consulting firm Sha...

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