Items related to Consumer Behavior (12th edition of the original book...

Consumer Behavior (12th edition of the original book in English)(Chinese Edition) - Softcover

 
9787111487692: Consumer Behavior (12th edition of the original book in English)(Chinese Edition)

Synopsis

Language:Chinese.Paperback. Pub Date: 2014-12-1 Publisher: Machinery Industry Press book is a highly representative of the marketing book. which describes the system in today's market conditions. consumer behavior and the characteristics of the new changes trend. with vivid and specific marketing case describes the importance of understanding consumer behavior. The book based on the model of consumer behavior overall organizational chapters clearly structured. appropriate levels of detail layout. text and case with a lot of the latest research results and technologies related to the Internet. very forward-looking.

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