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Synopsis
Language:Chinese.Pub Date: 2014-08-01 Pages: 475 Publisher: Machinery Industry Press. the book is an iconic marketing book. which describes the system in today's market conditions. the characteristics of consumer behavior and new trends. with a vivid and specific marketing case describes the importance of understanding consumer behavior. According to the general model of consumer behavior book chapters organized. clearly structured layout appropriate levels of detail. text and case with a lot of the latest research results and related Internet technologies. very forward-looking. This book is suitable for marketing and related professional teachers and students. the field of marketing practitioners. Extensive use of directory 12th edition 11th edition translator translator sequence Foreword Preface Introduction Chapter 1. the first part of consumer behavior and marketing stra...
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Consumer behavior (the original book version 12)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date: 2014-08-01 Pages: 475 Publisher: Machinery Industry Press. the book is an iconic marketing book. which describes the system in today's market conditions. the characteristics of consumer behavior and new trends. with a vivid and specific marketing case describes the importance of understanding consumer behavior. According to the general model of consumer behavior book chapters organized. clearly structured layout appropriate levels of detail. text and case with a lot. Seller Inventory # BZ031485