Public Relations Principles and Practices(Chinese Edition) - Softcover

Softcover

ISBN 10: 7111196414 ISBN 13: 9787111196419

Synopsis

Paperback. Pub Date: 2006 08 Pages: 287 in Publisher: China Machine Press 21st century higher vocational planning materials (class): Public Relations Principles and Practices for higher vocational teaching characteristics and absorption today's domestic and international public relations theory and research to write. Content to focus on practical skills training. and strive to theory and practical combination of clear goals and inspiring. prominent and interface with other disciplines. The book is divided into 10 chapters. the main content overview. including public relations and institutions of public relations. public relations research. CIS strategy and public relations. public relations communication. planning and evaluation of public relations. public relations activities. special events of public relations. public relations instruments. as well as public relations etiq...

Edition details

• ISBN 10: 7111196414
• ISBN 13: 9787111196419
• Binding: Paperback