Consisting of 9 chapters, this book chiefly covers such contents as features of convention and exhibition, target selection and planning strategy of convention and exhibition, plans and arrangements of convention, planning elements and points of convention, incentive travel planning, exhibition program planning, exhibition space planning, exhibitor planning, and convention and exhibition evaluation. The book provides rich cases and has strong practicability and operability. Besides being used as textbook of vocational schools, I can be used as a reference book and job training book of the practitioners of convention and exhibition industry.
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Paperback. Pub Date: 2012 Jun Pages: 166 Language: Chinese Publisher: Higher Education Press. the capital of the quality of workers building engineering special edition textbook Exhibition Service Industry: Exhibition Planning Practice is the capital of the quality of workers Construction Engineering Exhibition services industry Zhuanban materials. The book is divided into nine chapters. the main contents include: Exhibition features of the development conditions and trends. the MICE target s. Seller Inventory # CC056546