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Consumer purchasing decision-making behavior in an immersive interactive shopping environment(Chinese Edition) - Softcover
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Language:Chinese.paperback.Pub Date:2024-01.publisher:Science Press.description:Paperback. Pub Date: 2024-01 Pages: 287 Language: Chinese Publisher: Science Press Research on Consumer Purchase Decision Behavior in Immersive Interactive Shopping Environment systematically studies the impact of immersive interactive systems suppor
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Consumer purchasing decision-making behavior in an immersive interactive shopping environment(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Paperback. Pub Date: 2024-01 Pages: 287 Language: Chinese Publisher: Science Press Research on Consumer Purchase Decision Behavior in Immersive Interactive Shopping Environment systematically studies the impact of immersive interactive systems supported by VR/AR/MR technology on consumer decision-making behavior. The main contents include the introduction of immersive interactive technology. the characterization and measurement of immersive interactive experience. the coordination of immersiv. Seller Inventory # DQ041291