Strategic Management: Creating a Sustainable Competitive Advantage (Second Edition) higher education Twelfth Five-Year Plan. Economy and Management Textbook series of core courses(Chinese Edition) - Softcover

Softcover

ISBN 10: 7030399471 ISBN 13: 9787030399472

Synopsis

Paperback. Pub Date :2014-03-01 Pages: 507 Language: Chinese Publisher: Science Press. Strategic Management: Creating a Sustainable Competitive Advantage (Second Edition) higher education Twelfth Five-Year Plan . Economy and Management core textbook lesson series using the framework of the school's resources. to determine the meaning of strategic management. corporate mission and vision. strategic objectives. business conditions and external environment and internal analysis. corporate strategy and competitive strategy. choosing a business strategy. implementation and control. as well as complete The strategic planning process were systematically introduced. also includes opening case. reflection questions and other learning aids content. and strive to make the reader understand the whole picture of strategic management and helps readers build strategic thinking and ability....

Edition details

• Language: Chinese
• ISBN 10: 7030399471
• ISBN 13: 9787030399472
• Binding: Paperback