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整合品牌传播 从IMC到IBC理论建构 段淳林 9787010217802 【新华书店 品质无忧】 - Softcover

 
9787010217802: 整合品牌传播 从IMC到IBC理论建构 段淳林 9787010217802 【新华书店 品质无忧】

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Language:Chinese.SoftCover.Pub Date:2018-01-01.publisher:People's Publishing House.description:Paperback. Pub Date: 2018-01-01 Pages: 458 Publisher: People's Publishing House book unique perspective to integrated marketing communications as a starting point for theoretical studies. from the value of integration. brand mobile Internet era of th

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  • PublisherPeople's Publishing House
  • Publication date2018
  • ISBN 10 7010217807
  • ISBN 13 9787010217802
  • BindingPaperback
  • LanguageChinese

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DUAN CHUN LIN
Published by People's Publishing House, 2018
ISBN 10: 7010217807 ISBN 13: 9787010217802
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2018-01-01 Pages: 458 Publisher: People's Publishing House book unique perspective to integrated marketing communications as a starting point for theoretical studies. from the value of integration. brand mobile Internet era of the spread of the phenomenon and theoretical discussion system construction. and put forward the concept of integrated brand communication theory. Integrated brand communication theory communication theory system of integrated marke. Seller Inventory # NP015676

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