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Competitive Analysis of Instrument Panels and Center Consoles - Softcover

Rojas, Marķa Del Pilar

 
9786630171723: Competitive Analysis of Instrument Panels and Center Consoles

Synopsis

This publication describes the competitive analysis process developed by an automotive supplier. Conducted with the aim of understanding competitors from a technical (mechanical, optical, and electronic), process, and cost perspective; to identify major differences and innovation points, in order to derive improvement opportunities and serve as a reference for the development of new concepts, or as aspects to capitalize on for projects.

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