Sensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks.
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Paperback. Condition: new. Paperback. Sensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9786630122725
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Paperback. Condition: new. Paperback. Sensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786630122725
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Taschenbuch. Condition: Neu. Multisensory marketing | Overview of the content and current status | Franziska Nemitz | Taschenbuch | Englisch | 2026 | Our Knowledge Publishing | EAN 9786630122725 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 135847268