Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track - Softcover

Bougma, Etienne

 
9786630075014: Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track
Softcover
ISBN 10: 6630075013 ISBN 13: 9786630075014
Publisher: Our Knowledge Publishing, 2026

Synopsis

When geomatics is used to determine a catchment area, we are in the field of geomarketing. It is a technological and scientific method designed to boost sales and guide decisions regarding the location of retail outlets. SIDWAYA Publishing, a state-owned publishing house, was the subject of this study as it seeks to expand its network of retail outlets. The first part of the study presented the geomatics methodology that guided the research. In the second part, the research results were presented along with a distribution model derived from the geomarketing approach.

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Publisher
Our Knowledge Publishing
Publication date
2026
Language
English
ISBN 10 
6630075013
ISBN 13 
9786630075014
Binding
Paperback
Number of pages
72