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Synopsis
في ظل التغيرات والتطورات التي يشهدها عالم اليوم، خاصة مع تحرير التجارة الدولية وانفتاح وتوحيد الأسواق الدولية واشتداد المنافسة سواء على المستوى المحلي أو الدولي، والتي تعتبر كلها من مظاهر ونتائج العولمة، أدى كل هذا بالمؤسسات الاقتصادية للتفكير مليا في كيفية صياغة استراتيجياتها التسويقية، بحيث تكون فعالة وناجعة تتماشى وتتكيف مع ظاهرة العولمة.ومن خلال دراستنا، سلطنا الضوء على بعض المفاهيم الأساسية حول التسويق والاستراتيجيات التسويقية، كما ركزنا أيضا على مفهوم العولمة، نشأتها، أسباب ظهورها، وختمنا دراستنا بمدى تأثير العولمة على التسويق والاستراتيجيات التسويقية.
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Paperback. Condition: new. Paperback. fy thl altghyrat oalttorat alty yshhdha aaalm alyom khas maa thryr altjar aldoly oanftah otohyd alasoak aldoly oashtdad almnafs soa aal almsto almhly ao aldoly oalty taatbr klha mn mthahr ontaej alaaolm ad kl htha balmoessat alaktsady lltfkyr mlya fy kyfy syagh astratyjyatha altsoyky bhyth tkon faaal onajaa ttmash ottkyf maa thahr alaaolm.omn khlal drastna sltna aldo aal baad almfahym alasasy hol altsoyk oalastratyjyat altsoyky kma rkzna ayda aal mfhom alaaolm nshatha asbab thhorha okhtmna drastna bmd tathyr alaaolm aal altsoyk oalastratyjyat altsoyky. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9786630065145
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Paperback. Condition: new. Paperback. fy thl altghyrat oalttorat alty yshhdha aaalm alyom khas maa thryr altjar aldoly oanftah otohyd alasoak aldoly oashtdad almnafs soa aal almsto almhly ao aldoly oalty taatbr klha mn mthahr ontaej alaaolm ad kl htha balmoessat alaktsady lltfkyr mlya fy kyfy syagh astratyjyatha altsoyky bhyth tkon faaal onajaa ttmash ottkyf maa thahr alaaolm.omn khlal drastna sltna aldo aal baad almfahym alasasy hol altsoyk oalastratyjyat altsoyky kma rkzna ayda aal mfhom alaaolm nshatha asbab thhorha okhtmna drastna bmd tathyr alaaolm aal altsoyk oalastratyjyat altsoyky. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786630065145
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KS Omniscriptum Publishing Jun 2026, 2026
ISBN 10: 663006514X
ISBN 13: 9786630065145
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