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Understanding and influencing consumer behavior: A practical guide to buying behavior and marketing decisions in the age of innovation - Softcover
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In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers.
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Understanding and influencing consumer behavior
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Understanding and influencing consumer behavior: A practical guide to buying behavior and marketing decisions in the age of innovation
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Understanding and influencing consumer behavior
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Understanding and influencing consumer behavior (Paperback)
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Paperback. Condition: new. Paperback. In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786209328466
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Understanding and influencing consumer behavior
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Understanding and influencing consumer behavior
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Understanding and influencing consumer behavior
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 80 pp. Englisch. Seller Inventory # 9786209328466
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Understanding and influencing consumer behavior | A practical guide to buying behavior and marketing decisions in the age of innovation
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Taschenbuch. Condition: Neu. Understanding and influencing consumer behavior | A practical guide to buying behavior and marketing decisions in the age of innovation | Malongo Mpidi Gabriel (u. a.) | Taschenbuch | Englisch | 2025 | Our Knowledge Publishing | EAN 9786209328466 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Seller Inventory # 134385246
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Understanding and influencing consumer behavior : A practical guide to buying behavior and marketing decisions in the age of innovation
Published by
Our Knowledge Publishing, 2025
ISBN 10: 6209328466
ISBN 13: 9786209328466
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers. Seller Inventory # 9786209328466