ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT - Softcover

FLOREA, NICOLETA VALENTINA; CROITORU, GABRIEL; CUC, LAVINIA DENISIA

 
9786208453077: ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT
Softcover
ISBN 10: 6208453070 ISBN 13: 9786208453077
Publisher: LAP LAMBERT Academic Publishing, 2025

Synopsis

This book explores the integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) to enhance organizational performance, customer loyalty, and marketing efficiency. It begins by defining CRM and its strategic, operational, analytical, and collaborative forms, emphasizing the value of long-term customer relationships. The book examines how AI revolutionizes CRM through predictive analytics, personalized interactions, customer segmentation, sentiment analysis, and journey mapping. It discusses digital marketing trends and the behavior of modern digital consumers, especially younger generations, in an AI-driven marketplace. Tools like machine learning, chatbots, and data analytics improve customer targeting, satisfaction, and retention. Strategies for reducing customer churn and reactivating lost clients are detailed, supported by key performance indicators. The book highlights how AI transforms traditional CRM into a dynamic, data-driven approach that fosters trust, value creation, and competitive advantage.

"synopsis" may belong to another edition of this title.

Publisher
LAP LAMBERT Academic Publishing
Publication date
2025
Language
English
ISBN 10 
6208453070
ISBN 13 
9786208453077
Binding
Paperback
Number of pages
108