Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices - Softcover

Akude, Derrick Nukunu

Softcover

ISBN 10: 6208449170 ISBN 13: 9786208449179

Publisher: LAP LAMBERT Academic Publishing, 2025

Synopsis

Digital Marketing Strategy and Planning is an academic textbook that offers a thorough guide to creating and executing effective digital marketing strategies. It covers essential concepts, strategic models, and practical tools to help marketers align digital initiatives with business objectives. Key topics include audience segmentation, competitive analysis, goal setting, channel selection, budgeting, and performance tracking. The book emphasizes data-driven decision-making, customer-centric planning, and the integration of digital tactics across platforms like search, social media, email, and mobile. Featuring case studies and interactive exercises, it combines theory with practical application to enhance critical thinking. Ideal for students, educators, and professionals, it also explores emerging trends and technologies shaping the future of digital marketing strategy.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2025
• Language: English
• ISBN 10: 6208449170
• ISBN 13: 9786208449179
• Binding: Paperback
• Number of pages: 456